For Immediate Release
Diane Lilli – Bender Group
Hudson, New York and Darien, Connecticut (September 15, 2015) - Couturier North America, LLC and Norseland, Incorporated are excited to announce the formation of a Strategic Alliance for the sales, marketing, and distribution of all Couturier brands including Couturier®, Merci Chef®, and Capra®.
Couturier North America, LLC will join Norseland’s group of premier specialty brands, namely, Jarlsberg® and Jarlsberg® Lite, along with Snøfrisk®, Ski Queen®, Ilchester®, Volpi® American crafted cured meats, García Baquero® traditional Spanish cheeses, Lotito® Gabriella fine Italian cheeses, Caves of Faribault’s Amablu®, Amagorg®, St. Pete’s®, St. Mary’s, and, Old Amsterdam® Aged Gouda.
This exciting new alliance will become effective November, 2015, and all sales, marketing, distribution, and logistical responsibilities will transfer to Norseland for all market segments. Additionally, Norseland’s sales force and combined broker network will begin presenting promotional programs to all segments of the trade.
“This partnership is a great opportunity for Couturier North America to continue to grow our market share in the U.S. market to become one of the leading brand of goat cheese in the next five years,” says Pierre Guerin, President of Couturier LLC. “Norseland is the most qualified company when it comes to specialty cheeses. They have a very strong knowledge and master all aspects from marketing to logistics. We are very excited with this new challenge and we expect a lot from this alliance.”