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New Strategic Alliance

Lotito Foods and Norseland Inc. Strategic Alliance

 

ANNOUNCEMENT

 

  

LOTITO FOODS, INCORPORATED

                                                                         AND                               

NORSELAND, INCORPORATED

STRATEGIC ALLIANCE

 

 

Lotito Foods, Inc., Edison, New Jersey and Norseland, Incorporated, Stamford, Connecticut, are pleased to announce the formation of a Strategic Alliance for the sales, marketing, and distribution of Lotito cheese products, including the following brands: Gabriella of Italy®, Lotito®, and Suprema di Avellino®.

 

The Lotito family of brands will join Norseland’s group of premier specialty cheese “Star Brands”, namely, Jarlsberg® and Jarlsberg® Lite, along with Boursin®, Woolwich Dairy®, García Baquero®, and Old Amsterdam®.

 

Effective July 1, 2008, all sales, marketing, distribution, and logistical responsibilities will transfer to Norseland for all market segments.  Additionally, Norseland’s sales force and combined broker network will begin presenting promotional programs to all segments of the trade.  Each company’s legal and financial status will remain unchanged.

 

This cooperation is an exciting opportunity for the growth of all our specialty cheese “Star Brands” in the Alliance.  Each outstanding specialty cheese brand will be strengthened through joint advertising and promotional programs. Norseland will be in contact with you shortly to secure a proper transition.

 

Lotito Foods, Inc. and Norseland Inc., appreciate your company’s support of this Strategic Alliance, and we look forward to continued growth with our premium line of specialty cheeses.

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