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Fromageries Bel S.A., Paris, France, and Norseland, Incorporated, Stamford, Connecticut, are
pleased to announce the continuation of Norseland as the exclusive sales, trade marketing, and
distribution partner of Boursin® spiced Gournay cheeses in the United States.
The Boursin® brand will remain a key partner in Norseland's group of specialty cheeses, namely,
Jarlsberg®, Jarlsberg® Lite, Ski Queen®, and Sn0frisk®; Woolwich Dairy brands of premium
goat cheeses: Chevrai®, Madame Chevre® and Gourmet Goat®; Westland's Old Amsterdam®
extra-mature cheese from Holland; and the Llcteas Garcia Baquero prestigious cheese from
Spain: Gran Maestre Manchego® and Garcia Baquero Iberico® .
All sales, trade marketing, distribution and logistical responsibilities will remain with Norseland
for all market segments. In addition, the new owners of the Boursin® brand, Fromageries Bel
S.A., look forward to supporting the Boursin® brand through the Norseland network even
stronger than in the past.
This partnership is committed to continue the growth of the powerful Boursin® brand in the
spreadable cheese category in the USA market. "We believe this strategic alliance between our
French parent company and Norseland is a tremendous opportunity to grow our business in the
US", Lance Chambers, President & CEO of bel brands USA.
We ask for your continued support to help grow the Fromageries Bel S.A. Boursin® brand
product line as we have done together for many years.