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Westland Kaasexport B.V., Holland and Norseland, Incorporated, Stamford, Connecticut, are pleased to announce the formation of a Strategic Alliance for the sales, marketing, and distribution of Old Amsterdam from Holland in the United States effective January 1, 2008.
The Old Amsterdam brand of aged Gouda will join Norseland's group of premier specialty cheese "Star Brands", namely, Jarlsberg and Jarlsberg Lite, Boursin spiced Gournay cheeses and Woolwich brands; Chevrai, Madame Chevre and Gourmet Goat.